Smartphones have become a vital part of our life & have transformed it completely to a point where there is no turning back. At the end of the year 2021, around 3.8 billion people will own a smartphone which is roughly 49 percent of the total world population.
People are actively using mobile applications for reading news, roadmap navigation, listening to music, playing games, watching movies, online shopping, ordering food, booking tickets, and reading product reviews. So, let’s understand:
Which are the top innovative trends in the mobile app development industry?
In this blog, we have enlisted the top 6 trends that will command the mobile app development industry in 2021 and beyond.
1. Voice technology
Ever since voice search technologies have been integrated with smart devices, user experience has been simplified and optimized. Huge names in the technology field like Google, Microsoft & Samsung, etc. have integrated their products with voice search technologies.
Voice search has made the user’s life easy because users can directly ask about what they want. About 70 billion google searches are done through voice search, which is nearly 50% of the total search estimate. The remarkable increase in these numbers shows that voice search is definitely the future of technology.
2. Beacon Technology
Beacons are wireless transmitters that use Bluetooth technology for sending signals to other smart devices nearby. They transmit information to smart devices & make location-based searching accurate for the users.
The signals emitted through beacons are received by the applications installed on smartphones. It provides numerous benefits to both business owners and customers.
Beacons improve the shopping experience by providing money-saving, convenience & other customizations like product alternatives for out-of-stock products, product recommendations based on their buying history.
From the business perspective, it is easy to target consumers on the most favorable occasions, for example by letting them know about the specific offers and discounts they might show interest in.
The businesses and brands would be able to deliver a wholesome experience to their customers. Beacon technology is the latest trend of mobile apps in terms of location & proximity targeting.
Check out this blog to know more about beacon technology and its functioning.
Mobile commerce (M-commerce) is the inevitable form of e-commerce, it refers to any transactions which are done by using handheld devices like smartphones or tablets etc. Some examples of m-commerce are mobile banking, shopping applications like Amazon, Flipkart, etc. mobile wallet & ticket booking applications.
The main reason it is becoming so popular is that it has improved the user's shopping experience as they can access the apps from anywhere at any time. The main difference between e-commerce & m-commerce is that e-commerce refers to the overall shopping journey on the internet, while m-commerce is for the shopping journey on handheld devices.
The main intention of introducing m-commerce was to improve customer’s buying journey & get a higher conversion rate for business.
4. Artificial Intelligence
Artificial Intelligence (AI) refers to the machine’s ability to simulate human intelligence. Human actions & behavior are now being simulated in mobile applications through technology for improving user experience & to provide intelligent interactions.
AI plays an important part in recommending personalized content through its algorithms. Personalized content engages the audience with the content that actually interests them. It helps businesses to target their audience according to their interests & engage them by planning their content accordingly.
Voice assistant technology is also a part of AI, which has positively impacted mobile app users. One more factor in AI is security and authentication, where mobile app users are informed of all unauthorized login attempts or security threats in real-time.
These are the reasons why mobile app industries have strategically adopted AI in their technology.
Refer this guide to learn more about the role of AI in mobile applications.
5. Wearable devices
Wearable devices are electronic products that can be embodied into clothing items or can be worn on the body like an accessory. Mobile apps have induced the technology of wearable devices like smartwatches, fitness trackers, calories counters, workout trackers, etc. to name a few of them.
Wearables have become so popular because they are comfortable to hold, it shows real-time data as it is connected to the internet, and it is accessible anytime anywhere. It functions the same as a smartphone, but they are more portable due to their small size.
At the same time, businesses found a new way of generating revenues through this technology.
6. 5G Technology
5G technology is one of the most impactful trends in mobile app development. 5G provides 10x speed of 4G technology which is 10 gigabytes per second. We have almost entered into the era of 5G, which can enhance the smartphone experience and boost mobile connectivity through faster connection speed and data sharing.
It has the potential to transform the current business dimensions in unimaginable ways. Refer to this blog to know about how mobile technology has transformed the business world.
Mobile app development trends are evolving at a fast pace. Businesses need to stay updated with the latest cutting-edge mobile app development trends to constantly stay ahead in the rat race.
Mobile app development revolution is entirely focused upon improving the user's experience for making everything simplified, personalized, and smooth.