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Digital Marketing
28 Sep 2021

Top 10 digital marketing skills in demand [2021]

Currently, we are in the era of digitalization, where almost everyone has easy access to the internet & technology. Businesses are shifting their marketing strategies from traditional to digital, because they are getting more leads and conversion through it.

To become a successful digital marketer one needs to be creative and constantly stay updated with current trends and customer interests.

What are the top in demand digital marketing skills?

This blog enlists the top 10 highest paid digital marketing skills which can help you boost your career and make you more resourceful.

1. Search Engine Optimization (SEO)

SEO is the backbone of digital marketing. This term basically means optimizing your website to rank on the top pages in the search engine result page. If your website gets ranked on the first page, it gets more traffic, reach and there is a higher chance of lead generation. This technique is completely organic where we can target relevant keywords according to our business, write engaging content on our webpages and fix technical errors on the website.

Top tools used for SEO are :-

  • SEMrush
  • Ahrefs
  • Google Search Console
  • Moz
  • Ubersuggest
  • Answer The Public
  • To learn more about SEO check out this guide.

2. Paid Marketing & Pay Per Click (PPC)

When you work organically on your website, it requires a lot of effort and time. If you want instant results or visibility, you can do paid marketing. Google Ad shows your business on the top where you have to pay for each click and gain leads. Just by high bidding your ad does not get to the top results for that factors like ad rank, targeted keywords and quality score also matter. To rank your website faster on search engine result page (SERP) this skill is important.

To start learning Google Ads from basics, you can click here.

3. Video Marketing

The reason why YouTube is so popular is that videos grab the attention of viewers and also keeps them engaged for a long time. Many businesses are promoting their brands by creating content through videos. Brands are using Instagram Reels feature to create content & do their brand awareness. Reels are extremely popular among youngsters as it is engaging and has short content displayed within a few seconds.

4. Content Marketing

Content writing requires a lot of research and creativity to plan strategies and write content accordingly. People visiting your social media or website need to be engaged, and they must find your content relevant. Quality over quantity rule must be applied here, if you have written lengthy articles with non-relevant content, viewers will get disappointed. One needs to think from the audience perspective while making any strategies for content marketing.

To learn content marketing refer to this link.

5. Social Media Marketing

Social media helps you connect with your customers, potential leads and helps you promote your brand. Top-quality content with relevant hashtags will get you a lot of reach & engagement, which can help you get traffic to your website. Social media can also be used for building brand loyalty and for interacting with your customers. Paid campaigns in social media can be used to get conversions. There are so many people who have used social media to do brand awareness and have successfully created a good customer base for their business.

To learn more about social media marketing follow this guide.

6. Web design & Development

If you have your own business website, users will trust your brand more. It will help you to get more customers. Mentioning your business details along with products/services information on your website is very important as it helps to drive conversion. Website design and interface plays an important role, it sets a first impression for anyone visiting your website. If your web design is not appealing, has complex navigation, no proper product details or missing information then users will hesitate to buy your services. Your website must be updated and maintained well.

7. Analytics

It helps you know what strategies are working for your business. You can track everything related to your website like visitors are coming from which platform, which campaigns are giving good traffic etc. You can optimize your strategy according to the campaign performance. Analytics plays a very crucial role in digital marketing as you can acknowledge and analyze every detail about your customer’s buying journey.

8. Copywriting

It is about how you can put a brand’s purpose, products and their best-selling points in words. It should have a few impactful words which have the ability to capture the attention of people going through them. As a good copywriter you must be able to convince people that your brand will offer them exactly what they want through your content. Designing also is a vital aspect here, if your content is not designed in an appealing way people would not engage.

9. Email Marketing

 Emails are an effective way of interacting with your customers, you can also target your potential audiences through it. It is an old way of marketing, but it is still not outdated. Email marketing is helping many businesses to acquire leads and to nurture them in the future. Tracking your email campaigns and optimizing them can also give effective results.

10. Graphics Designing

We all love reading words with some graphics or pictures around them. This is because pictures speak more than words making your content more attractive, visually appealing and interactive. There are billions of posts and content posted on social media every day. If your post is plain and boring to look at, no one will bother to engage on it. In order to make your post stand out from competition and to grab attention, it must be creatively designed. Photoshop and Illustrator tools currently are in demand.


Due to the pandemic, many companies are now choosing digital marketing over normal marketing tactics. It is predicted that in the year 2022, there will be a lot of job opportunities created in digital marketing.

Whether you are a digital marketing aspirant or already working in this field looking for specialization in a particular area, hopefully this blog enlightened you about the digital marketing skills in demand. If you want to kick-start your career, master these above-mentioned skills and get your dream job.

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